What Does Pin Click Mean on Pinterest? (Explained)

Learn what pin clicks mean on Pinterest, how they differ from outbound clicks, and how to use this metric to improve your Pinterest strategy and drive more traffic.

If you've looked at your Pinterest Analytics, you've probably noticed "pin clicks" as one of the metrics. But what does it actually measure, and why does it matter for your Pinterest strategy?

This guide explains what pin clicks mean, how they differ from other Pinterest metrics (especially outbound clicks), and how to use this data to improve your content performance.

A pin click occurs when someone taps or clicks on your pin to view it in more detail. This opens the pin in "closeup" view, showing the full image along with the title, description, and link to your website.

Pinterest's official definition: "The total number of clicks on your Pin or ad so it opens in closeup."

When someone scrolling through their home feed or search results sees your pin and clicks on it, that counts as one pin click. They haven't left Pinterest yet—they've just enlarged your pin to see more information.

This is an important distinction. A pin click shows interest, but it doesn't mean the person visited your website. That's a different metric entirely.

Pin Clicks vs. Outbound Clicks: The Key Difference